Sugi a transformé la façon dont SIG présente et utilise ses études clients, offrant une cartographie de la connaissance client innovante et des analyses adaptées
What problem did you need to solve?
In the context of a new global organization of our company, we are looking to define the best way to position Customer Studies. How to choose, present, and capitalize on our studies to provide customer knowledge that is both as exhaustive as possible and easily accessible to everyone?
Can you describe the mission with Sugi?
After several scoping discussions and the provision of a large amount of material from our studies, Sugi first took the time to understand our problem and then proposed a key to understanding our posture and studies in the form of a customer knowledge mapping. In addition to this visual representation, Sugi suggested avenues to produce different levels of customer knowledge analysis (by themes, by customer targets, etc.). We discussed this basis at a first checkpoint, and Sugi adapted its proposals, which were then transmitted to us in the form of a final PPT presentation.
What impact did this have on you, your team, and SIG in general?
Sugi's reflection and proposals gave us concrete ideas on how we can present customer knowledge. The visual mapping has a dual advantage: it allows visualizing the major challenges and targets to address (and consequently, what is missing or needs to be addressed), and it represents a simple and effective tool available to employees to access customer knowledge (each key study can be listed and accessed through links). Moreover, it will facilitate our cross-thematic or cross-target analysis work.
Would you recommend Sugi and why?
Yes, because our exchanges gave us interesting ideas on how to approach our customer knowledge as well as very concrete action avenues to undertake afterward on our side. This is what we expect from exchanges and the expertise of an external consultant: enlightened ideas to then improve ourselves autonomously!
