ACCELERATING IA IN INSIGHTS EXPLOITATION

Artificial intelligence is omnipresent in our lives, but let's not forget that it is first and foremost a profoundly human subject. While AI is much talked about, the real question is how it can truly serve humans, particularly in the field of market research.

“At first, we were all about 'whaou' in the face of AI, but today, the questions are more concrete: how do we use it? What are the impacts?” explains Lucile le Goallec, insight leader at Google. People are no longer just amazed, but are now seeking to understand how to make the most of this technology, while being aware of the challenges it presents.

To achieve this, Sugiscope, a generative AI assistant developed by Sugi Research, makes it possible to exploit and share insights from studies in a fluid way, whether in-house or open source. The aim? “To make teams more efficient and collaborative through optimized dissemination of results.”

Beyond the tool itself, the question of usage remains. How will teams appropriate Sugiscope and this type of generative AI tool? What will it change in their day-to-day work? How can they trust it?

That's why Sugi has created a Consortium, a group bringing together researchers, companies and experts to promote ethical and responsible generative AI. “We want to ensure that tools like Sugiscope respect principles of ethics, confidentiality and social impact.”

Artificial intelligence (AI) raises major ethical concerns, particularly in terms of data protection and confidentiality.

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Julien Cloarec, a member of the consortium, lends his expertise to Sugi. He knows and can warn of the risks associated with the use of certain AI interfaces. In particular, he has warned against using free versions of certain tools, pointing out that this could expose companies to security flaws. In his opinion, the use of paid APIs, which offer confidentiality guarantees, is a safer alternative, especially when it comes to protecting sensitive information. Vigilance remains essential in this area

But that's not all. To guarantee user confidence, these solutions need to go further, and be designed for business use. This is why Sugi invests heavily in product testing to correct the shortcomings of free solutions.

Finally, Sugiscope facilitates secure access to existing studies, while improving the structuring of team work in a secure environment. This tool also encourages knowledge sharing and strengthens collaboration between different teams.

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*about the Sugi consortium :

On the theme of “Accelerating the use of generative artificial intelligence in insights mining”, Sugi brought together professionals in insights mining and responsible AI.

Our approach is to develop an integrated generative AI solution, with an advanced level of functionality focused on several use cases specific to the market research sector and one or more business needs (agency, advertiser).

Sugi is very proud of this collaboration, which places people at the heart of its development, to combine technological advances with social and moral responsibility (AI Ethical Development).

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