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The rapid rise of artificial intelligence (AI) in recent years has given rise to much discussion and reflection. To take stock of this technological revolution, I had the pleasure of hosting a webinar entitled “AI, one year on: case studies and best practices”. The speakers were Barbara Vite, Director of Insights and Research at Dentsu International, and Julien Cloarec, Professor of Marketing at Lyon 3 University. Here's a detailed report on this enriching session.
Sugi Research's first webinar offered a platform to discuss the re-enchantment of the research profession and its attractiveness. So, how do you maintain this attractiveness in a world where innovation is crucial, both on entry and throughout one's career?
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