Optimization of the Marketing Studies Exploitation for the Champagne Committee with Sugi

What problem did you need to solve?

The Champagne Committee (CICV) wanted to better communicate the results of studies to all their members in a regular and effective manner throughout the year. The goal was to increase ownership of study content and improve their internal communication.

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Can you describe the mission with Sugi?

The mission with Sugi was to implement a solution in three distinct steps to address the challenges of the Champagne Committee:

• Sugi Scan: Sorting and categorizing all existing marketing studies exhaustively to facilitate access.
• Mapping: Creating an overview of the knowledge base to identify optimization axes and effectively steer future studies.
• Editorialization: Proposing an editorialization strategy to enhance and update the content of studies over time, ensuring their continuous and relevant use.

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What impact did this have on you, your team, and in general?

The implementation of Sugi Scan and knowledge mapping allowed the Champagne Committee to clarify and structure its marketing study heritage. Committee professionals now have access to an intuitively organized database integrated into their usual tools, and benefit from a mental map offering a clear vision of sources, indicators, and critical scopes.

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Would you recommend Sugi and why?

Gaelle Egoroff, CMI at the Champagne Committee, testifies to the positive impact of this collaboration by stating that Sugi identified several key issues, allowing them to determine their key sources and indicators that could be most useful to their professionals. The collaboration with Sugi has transformed how the Champagne Committee accesses, organizes, and exploits its marketing studies. This methodical approach has not only solved data management issues but has also paved the way for better ownership of content and more effective communication of insights within the organization.